Sendle shipshape with first partnership

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28c1452debf930cd95830776f2e9ecf7 - Sendle shipshape with first partnership

Local Australia Post challenger Sendle has landed its first inter­national partner, US e-commerce firm ShipStation, as it readies for Amazon’s imminent arrival.

The Sydney-based Sendle, which says it’s 40 per cent cheaper on average than Australia Post, will integrate with ShipStation, one of the world’s largest global shipping platforms that has just launched in Australia.

“This is one we’re super excited about,” Sendle boss James Chin Moody told The Australian.

“ShipStation handles about one billion parcels every day. It is a truly international company and we are the first domestic carrier it has integrated with after Australia Post,” he said. “It has chosen Sendle as an alternative, and this will be really good for our customers who can access the additional tools ShipStation provides.”

ShipStation offers shipping software for entrepreneurs and small businesses for easy order fulfilment.

“Integrating Sendle into the ShipStation platform has been a priority for us since we launched in Australia,” said ShipStation’s vice-president of marketing Robert Gilbreath.

“With the country’s immense growth in the global e-commerce market, providing our Australian customers with the best shipping options was a must.”

Mr Moody said as part of the integration, ShipStation customers will also get free access to Sendle Premium, saving them $120 each year.

E-commerce is set to get a shake-up this year with Amazon’s entrance into the local market, and Mr Moody said its launch in Australia would be good for both consumers and his business.

“It will help to create more choice for consumers in Australia, and will boost e-commerce everywhere in this country I think,” he said. “Everyone will start moving online a lot more of their shopping and that’s going to be good for small businesses here, who will have a bigger market for their products.

“Amazon’s arrival highlights the importance of delivery and shipping for the entire e-commerce market, not making people line up to deliver at the post ­office.”

Sendle recently had a “David-and-Goliath” win in court, following a two-year dispute with Australia Post over the start-up’s “post without the office” tagline.

IP Australia ruled in favour of Sendle and said its trademark was not deceptively similar to Australia Post’s IP.

“We were pleased,” Mr Moody said. “We saw it as a victory for ­common sense as much as ­anything else, and a victory for competition.”

He said he was looking at re­incorporating the tagline into the company’s branding.

“We’re making sure the air is 100 per cent clear but we think it’s a great tagline,” he said. “It’s about trying to say there is an alternative out there.”

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