Global cloud collaboration giant Dropbox is ramping up its investment in Australia and New Zealand, announcing a new point-of-presence (PoP) in Sydney that it says will make uploads up to 100 per cent faster and downloads up to 50 per cent faster for local customers.
Dropbox’s head of solutions architecture for APAC, Daniel Iversen, told The Australian that 44 per cent of ASX 200 companies now had a Dropbox Business account, up from 34 per cent last year, and 99 per cent of ASX 200 companies had a Dropbox footprint of some kind.
“That’s just unheard of, it’s very exciting for us,” he said. “The great success we’ve had with our customers and our huge growth warrants some infrastructure down on the ground here, so within a month or two we’ll have a proxy server set up in Sydney that will further increase speed and reliability.”
Mr Iversen said the proxy server, to be located in Equinix’s data centre, will be available for all customers, even those with unpaid accounts, and no changes will be needed from customers.
“It sounds a bit counterintuitive at first to have an extra layer between the user and the Dropbox cloud in the US, but it makes it a lot faster,” he said. “It doesn’t store any data but instead what it does is optimise the network connectivity between the users and the Dropbox cloud; in other countries we’ve seen upload speeds become up to 100 per cent faster and download speeds up to 50 per cent faster. That’s obviously quite significant, and we’re already the fastest cloud collaboration solution.”
New figures from the company said Australian businesses lead the world when it comes to file collaboration, with adoption of Dropbox’s collaborative workspace Paper higher in the ANZ market than anywhere else in the world. Meanwhile, international file sharing since 2014 has doubled, from 21.1 per cent of Australians collaborating globally to now more than 40 per cent.
“Workplace communication and collaboration is still extremely fragmented, with people on average using four to five communication channels a day. This represents a huge opportunity to make collaboration simple and effective through a single platform,” Mr Iversen said.
As for what is next for Dropbox, the executive pointed to a McKinsey study that said people spend 60 per cent of their time managing work, and only 40 per cent of their time actually doing it.
“We have to hone in on reducing that 60 per cent,” he said. “We’re looking further at how we can help customers reduce silos within their organisation, and we think there’s a lot more we can do in terms of being the connected tissue in between people, applications and devices.
“And there’s a lot more machines can do to help us, especially in bringing down that 60 per cent of managing work.”
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